Which Trade Shows You Should Go To and Why
Time to read: 5 minutes
Choosing the right fabric is one of the most important decisions for designers. Whether you're a budding or experienced fashion designer, understanding how to purchase wholesale fabric can significantly impact your business's bottom line.
The wholesale fabric market serves as the backbone of the textile industry, providing the raw materials necessary for production across various sectors. From fashion and home decor to upholstery and industrial textiles, every segment relies heavily on the quality and availability of fabrics. Understanding this market not only helps in sourcing materials efficiently, but also plays a pivotal role in pricing, product development, and supply chain management.
This blog post will guide you through the ins and outs of the wholesale fabric market, so you can make informed decisions that align with your creative goals and budget.
Understanding The Wholesale Fabric Market
To successfully enter the wholesale fabric market, it’s important to understand its ecosystem. Wholesale fabric offers designers a broad range of materials at competitive prices, allowing them to create diverse products while maintaining cost-effectiveness. The ability to source fabrics in bulk ensures consistency in production and keeps operational costs down, ultimately benefiting both manufacturers and consumers. B2B fabric suppliers, or fabric mills, will let you know if a fabric will be available for repeat purchase in future seasons – or not. An important design and development decision for your brand.
A retail fabric or craft store, (like Joann’s in the US) can be helpful for research, you can browse and buy a few samples. But never order from there for business purposes! Retail pricing will kill your margins. And you just don’t know if their fabrics will be continued for future seasons or not.
Know Your Fabric Needs
Before embarking on your wholesale fabric purchase, it's essential to clearly define your needs. Consider the purpose of the fabric - is it for everyday wear, special occasions, or niche markets? Knowing the intended use will guide your selection process, ensuring you choose materials that meet your customers' expectations. For example, lightweight cotton may be suitable for summer apparel, while heavier wool might be better suited for winter garments. A knit fabric will be appropriate for clothing that sits next to skin, whereas a woven fabric might work better for a loose fit.
In addition to the fabric's purpose, consider the style and quality you wish to convey. Are you targeting budget-conscious consumers or those seeking luxury items? Determining your target audience is crucial to help you select fabrics that align with your brand's identity. For instance, high-end boutiques may prioritize premium fabrics like cashmere, while budget retailers may opt for affordable synthetics.
Volume is another critical factor when determining your fabric needs. Wholesale purchases typically require minimum order quantities, so having a clear understanding of your production volume ensures you don't overcommit and pay for more products that you can sell or on the flip side, understocking. By accurately forecasting demand, you can avoid unnecessary excess or shortages.
Researching Suppliers
Finding the right fabric supplier is a crucial step in the purchasing process. Start by researching potential suppliers through our vetted fabric suppliers directory. When looking for the right supplier, consider factors such as reputation, product range, and pricing. Before finalizing who you choose as a supplier, request samples from shortlisted suppliers to evaluate the quality and consistency of their fabrics. This is a highly important step, never place an order before approving swatches! The fabric supplier Swatchon – is particularly great for research and an easy swatch order process.
Inspect the samples for color accuracy, texture, and durability. This firsthand experience allows you to assess whether the supplier's offerings align with your expectations and suitability for the application.
Evaluating Fabric Quality
Ensuring the quality of your fabric is paramount to maintaining customer satisfaction and brand reputation. Start by examining the fabric's composition and weaving. Different fibers have distinct properties, and understanding these characteristics helps you make informed decisions. For instance, cotton is breathable and absorbent, while polyester is durable and wrinkle-resistant.
Consider the fabric's weight and texture as these factors influence the garment's drape and comfort. Heavier fabrics may provide structure, while lighter ones offer fluidity, so be sure to assess the fabric's color fastness and resistance to pilling, as these attributes contribute to the longevity of the finished product. Also, test the fabric's performance in various conditions like wearing and washing it.
Conduct tests to ensure the fabric maintains its integrity after exposure to heat, moisture, and friction. Run some tests (can be done at home instead of lab), to see if the care instructions hold up. Wash the fabric and check for shrinkage. High-quality fabrics should withstand regular wear without compromising their appearance or functionality.
Exploring Sustainable Fabric Options
Sustainability is becoming important in the fabric industry as consumers are more eco-conscious when purchasing. Less unsustainable fabrics, such as organic cotton, recycled fibers, hemp, and tencel, reduce environmental impact somewhat without compromising quality. When looking at sustainable fabrics, research their production processes and certifications. Look for certifications like Global Organic Textile Standard (GOTS) and OEKO-TEX which ensure adherence to organic standards. These certifications provide transparency and build consumer trust in your brand. But the downside of these certifications is that sometimes they don’t capture the full picture, and aren’t 100% reliable.
Negotiating Terms with Suppliers
When negotiating pricing, consider factors such as order volume, payment terms, and shipping costs. Bulk purchases often come with discounts, so be prepared to discuss the potential for reduced rates based on your order size. Find out if there are payment options available such as credit terms or installment plans which can help with cash flow management. Beyond pricing, negotiate other aspects of the partnership including lead times, return policies, and exclusivity agreements. Clear terms and conditions minimize misunderstandings and foster a positive working relationship with your supplier. Building rapport and trust can lead to long-lasting partnerships that support your business growth.
Placing Your First Order
Start by reviewing the purchase agreement to ensure all details, such as fabric specifications, pricing, and delivery schedules, are accurate. Address any discrepancies before confirming the order to avoid potential issues down the line. Communication is so important during the ordering process. Maintain open lines of contact with your supplier, providing updates on your production schedule and any changes to order requirements. Prompt communication helps prevent misunderstandings and ensures your order is processed smoothly.
Before finalizing the order, request a proforma invoice and review it carefully. This document outlines the transaction details including quantities, unit prices, and total costs. Confirming the proforma invoice ensures both parties are aligned before proceeding with payment and shipment arrangements.
Adapt To Industry Trends
The fabric industry is continually evolving, with new trends and innovations shaping consumer preferences. New printing technologies for fabric are continually emerging, so you can adapt your product offerings and maintain a competitive edge. Think about what you want to design next spring and summer because this will help you decide which fabric you need to purchase.
Buying wholesale fabric can seem like a daunting task, however, if you’re equipped with the knowledge to understand how it works, you’ll be set up for success.
We're here to help and support your business's growth, so don’t hesitate to book a free strategy call!
Author Bio
Tech Packs Co founder Belinda is a technical fashion designer from London, now based in Los Angeles. Belinda had her first job in fashion at the age of 15, fixing swatch cards together. Since then, Belinda has been designing & creating tech packs for more than a decade... for household name brands and independent designers alike.